The Red Bull 26 Zoll is an event on the Rhine river. Amateur mountain bike riders need to collect 26 coins that are hidden on
different castles on the mountain ridges above the Rhine. What makes it special is, the riders need to find their own way between the
hiding places with an App provided by Red Bull. Whoever delivers 26 coins the fastest wins the event.
Our task
Red Bull needed some general MTB scenes that show the area especially the castle and the river. Beyond that pictures showing the
participants working with the smartphone and the map, photos representing several brandings of sponsor partners and pictures with the backpack handed
out as a gift to the participants are requested. Furthermore, several pictures with the riders showing the Red Bull can are needed.
The can should be in the shot but not extremely obvious.
The outcome
Red Bull used pictures for their internal needs and archival purposes.
Beyond that Red Bull provided newspaper and online platforms with photo material to cover the event.